Produce Automated Betting System
which tracks optimal entries in sports market for best returns.

Independent group of sports investors based in US, spoke with WestNova Software to outline an ambitious goal of producing an automated betting system, they had done some prior analysis of the US sports betting markets to gather when conditions are favourable to place quick, high-volume bets

We engaged in a series of in-depth workshops with the client to gather requirements and assess the feasibility of their vision. This collaborative analysis enabled us to formulate a structured project roadmap with well-defined early milestones, providing the client with clear assurance and visibility into progress.

Leveraging Microsoft Azure as the core technical infrastructure, we designed and built a scalable platform. The initial focus was on the NFL market to define the Minimum Viable Product (MVP), ensuring a targeted and effective implementation. By adopting Azure Functions as microservices, we broke down each functional area into smaller, independent components, allowing for adaptability in handling complex challenges throughout the development cycle.

With the foundation in place, we proceeded to integrate with a selected US bookmaker, simulating user actions to place a high volume of bets within short time windows based on predefined conditions. To ensure reliability and availability, we deployed Azure Virtual Machines and network components, enabling seamless interactions with the bookmaker’s platform.

Automation was a key driver of efficiency in this solution. We implemented an autonomous workflow that eliminated the need for manual intervention, triggering actions whenever a sports market was in play and conditions aligned with the formulated betting strategy.  Each entry was forwarded onto the clients investor group held in telegram so they could add manual entry if required. This automation not only enhanced operational efficiency but also provided the investor group with the flexibility to refine their output and expand into additional markets through organic growth.

The final phase of implementation focused on continuous assessment and optimization. We structured a robust logging and reporting mechanism, capturing all transactions and occurrences in Google Sheets. This data-driven approach enabled iterative model adjustments, ensuring the solution met the client’s objectives of high returns, low costs, and seamless scalability.

Following the successful rollout of the NFL implementation, we expanded the platform to support additional sports and markets, increasing opportunities for the investor group. To further enhance the system’s capabilities, we integrated a third-party odds provider, enabling more precise and data-driven decision-making.

From initial development to full implementation and ongoing support, we ensured that the solution not only met but exceeded the client’s expectations. Our continuous optimization efforts improved system performance, scalability, and reliability, directly contributing to sustained revenue growth. By delivering a robust and adaptable platform, we empowered the client to expand their market reach and revenue growth.